Y E S   C A M P A I G N

A couple of years ago, on my own time, I asked myself how, if given the chance, I might most effectively and succinctly market the soul of the Nordstrom brand–our "truth." I worked over the course of several months at crafting ideas, feeling then that we needed to consider a more aggressive, more strategic approach toward communication our promise and purpose. The best of my brainstorm lies in the pages ahead, a concept conducive to the marketing of all brand pillars and whose message is, in my opinion, a wholly ownable pledge born from our hard-earned reputation for world-class service.